Asos CEO view on affiliate marketing

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The CEO of ASOS has commented on his view of affiliates

 “Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates as they were” said Nick Robertson, ASOS CEO. “(There’ll be) no silly commissions being paid to grubby little people in grubby studios growing income at our expense, getting in the way of genuine sales”

His company benefitted from 25% of sales from affiliates during their early days.


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